WHAT IS A MEDIA KIT & WHY YOU NEED ONE

A Media Kit is a toolbox that you send press that encompasses the main details and assets for your brand. If you are interested in traditional press for your business, you should have a Media Kit. It shows that you’re professional, organized and most importantly, that you’re thinking ahead to what media will need if they cover your company (all motivators with journalists and reporters). In ADPR’s Media Kit Freebie, we break down exactly what a Media Kit consists of and three formats that any business can use.